It began in 2006, when two female fashion industry veterans, one who ran her own business and handled sales and the other who was a designer, decided to create a line that was sexy, interesting, ageless and wear-able -- all the looks that they wanted for themselves, but couldn’t find in stores. The goal was to have a line that was cool and understated, sexy but not overt, modern, relevant, well made, and most importantly, that really fit. The result was Bailey44.